Discover the Now Sound of Brazil:
Afro:Baile is an award-winning Brazilian Music Label & Brazilian Events company based in Phoenix, Arizona. Our mission, is to "Discover the Now-Sound of Brazil"! From Rio de Janeiro to Sao Paulo, from the Samba to the Bossa Nova, Afro:Baile continues to push the envelope in discovering some of today’s most modern and forward-thinking artists from all across Brazil. As part of Afro:Baile's "discover the now sound" slogan, we are committed to promoting Brazilian culture in our community through events, festivals, concerts, education, performance and more. More than 10,000 people have attended Afro:Baile’s events since 2010. We have continued to gain not only local recognition, but worldwide recognition for our music artists & festivals, while attracting some of the biggest names in Brazilian entertainment.
Established in 2006, Afro:Baile was created by Arizona DJ & long time World Music enthusiast Miguel Ivery (aka DJ Seduce). Afro:Baile first began as a monthly event for international touring artists and local artists to come together and perform Afro‐World Music, Dance and Cultural traditions. The primary focus of the event was to introduce the infectious grooves of Africa and how African culture had influenced the sounds of Latin America through music in drums, songs, and history, but more specifically Brazil and the Afro‐Brazilian music style.
In the first year of the event launching, Afro:Baile received the Best of Phoenix (2006) award for Best New World Music Event, presented by the Phoenix Newtimes. The event, also played host to a number of international and national touring acts including reggae legend “General Smiley” of famed dancehall originators “Michigan & Smiley”, as well as Jamaica’s Yellow Wall Dub Squad, Brazil's Banda Som Brasil, Grammy Nominated Latin band “Nostros” & members of the B‐Side Players (Concord Picante recording artists). With growing popularity among local, national and global communities, Afro:Baile began to take form as the central hub of global music & afro‐culture in Tempe, Arizona. Resident DJ & event founder DJ Seduce, began a cultural crusade to bring some of the best upcoming and established acts from across the globe from places such as Brazil, Africa, Latin America, Mexico and Jamaica.
In February 2008, DJ Seduce decided it was time to expand the monthly (Afro:Baile) event into a record label specializing in undiscovered Brazilian music. The imprint would be a spin off to the event, and the future brand for Brazilian music, festivals and culture. Afro:Baile’s primary focus is discovering today’s new talented musicians, bands and DJ's from various regions of Brazil while hosting annual events to showcase the new artists and bands being featured on the label.
Today, Afro:Baile is internationally recognized & the only independent all Brazilian music label in the USA. Afro:Baile has garnered a worldwide audience that has helped elevate the label, the artists, and our festivals to a whole new level for Brazilian culture. From worldwide Radio Play, Magazine features, and interviews, Afro:Baile has managed to go beyond the norm in creating a unique and forward thinking sound for the next dimension of Brazilian music.